Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.
With Google as the leading search engine at 66% of market share, effective SEO involves a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to searchers. As the leading search engine, it is critical to align with Google’s best practices and this also means exceeding the standards of Bing and Yahoo.
SEO performed properly results in higher rankings for your web site on relevant searches with the ultimate goal of achieving the number 1 position on the first page of Google. The higher your site is ranking on search engine results pages, the higher the click through rate (CTR) and so the greater the number of visits to your site. Click through rate is the number of times people click on the search engine results to go to your site over the number of times your site appears to them (impressions) on search results.
SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localization, personalization and socialization of your website.
In a nutshell, if you are selling car accessories such as steering wheels, and we have identified “car steering wheels for sale” as a good target keyword or key phrase for you, then your web pages should start ranking high on search engines when people type in “car steering wheels for sale” as a search query (or some close variations of it).
We are constantly engaged in research and analysis on market trends and technologies to develop SEO strategies and tactics to provide you with exceptional services that are geared to provide you with an excellent ROI.
As we want you and your business to benefit from our services, your involvement is very much welcome and highly encouraged during our in-depth consultation sessions. You may choose phone, email, chat or actual physical meetings. Nobody knows your business more than you do—let alone your marketing objectives and goals.
Right now astute businesses are reaping the rewards of long term SEO and you too can join the club of business owners whose websites are on the first page of Google. Aside from new direct business, you can also gain more business connections to grow your network, as well as generating referrals for your products and services.